#FF: @Steptoe_Johnson

Our #FF today is Steptoe & Johnson, a business-focused law firm with “particular strengths in energy, labor, employment and litigation. The firm is one of the largest firms in the region, with more than 230 attorneys in offices in Kentucky, Ohio, Pennsylvania, Texas and West Virginia.  We follow Steptoe & Johnson on Twitter for a number of reasons, and today we’ll highlight just a few of them.

Because part of the firm’s focus is in energy, the @Steptoe_Johnson handle tweets some great articles about the Marcellus shale and about natural gas drilling as a whole. You might think that the company would only tweet about legal information pertaining to shale development, but the handle actually scours the internet and twittersphere for thought-provoking stories the natural gas boom across the country.

The Steptoe & Johnson Twitter handle retweets articles from digital news sources such as newspapers and blogs, but also great ideas and concepts from regular people interested in natural gas. In the words of S&J, “We try our best to make the Twitter feed less about us and more about others, which is why we do more retweeting than anything else. Our Twitter feed is a tool for spreading good information, not for trying to convince people that we’re great.”

In addition to that refreshing Twitter policy, we follow @Steptoe_Johnson for their interactivity. In July, the handle held an energy webcast and encouraged followers to tweet in questions for the speaker using the hashtag #titlelitigation. In addition to receiving and answering questions via Twitter, the handle live-tweeted interesting points during the webcast.

Q&A with Steptoe & Johnson

We spoke with Andrew Fulton, Marketing Communications Specialist for Steptoe & Johnson, about his role in tweeting for the account.

Q:  Are you the only person that tweets from the account?  I am part of an eight member marketing team that oversees communications for a law firm of more than 230 attorneys.  We don’t have a dedicated social media team, but we all help supply social media content.  We began tweeting last year as part of an overall push to increase the firm’s social media presence. Since then, we have gained more than 700 followers.    Q: Your Twitter page features the slogan “Business essentials…and then some” to describe the firm – Do you take the same approach with your social media presence?  Yes.  There are five business essentials that help define our brand: relationships, communication, budgeting and staffing, know-how and results.  We believe that these ideals help us deliver value for our clients.  We use Twitter as a means to increase that value by giving followers information that helps them in their businesses, and keeps them up to date on what’s happening within their industries.  Q: How has Twitter helped you to connect with other natural gas leaders and industry professionals?We seek out clients and organizations that represent the[energy] industry and follow them.  We often retweet their positive news, event announcements, etc.  Also, we try to use energy-focused hashtags within our tweets.  Industry insiders are likely to find these and follow us.    Q: How do you find and manage the content that you post on your Twitter?  Google News alerts are a great way to find content.  We also follow individuals, organizations, members of the media and companies that we know have good content that is relevant to our followers and clients.  Plus, some of our content comes from articles, blog posts and newsletters written by attorneys within the firm.  Managing a Twitter feed can be difficult when you are balancing multiple projects at once so we make it a point to tweet only a few items per day unless there is an emerging issue that requires us to disseminate information more frequently.         Is there anything else you would like to add about Steptoe & Johnson?  Yes.  One of our attorneys has a dog who knows all about energy and started a Twitter feed of his own.  His handle is @GasLawDog.  He actually helps us stay up to date sometimes!

For more information about Steptoe & Johnson, follow them on Twitter or read their blog:  http://www.sjlaboremploymentblog.com/.

#FF: @marcellusnews
#FF: @eidmarcellus
Cabot

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