Because part of the firm’s focus is in energy, the @Steptoe_Johnson handle tweets some great articles about the Marcellus shale and about natural gas drilling as a whole. You might think that the company would only tweet about legal information pertaining to shale development, but the handle actually scours the internet and twittersphere for thought-provoking stories the natural gas boom across the country.
The Steptoe & Johnson Twitter handle retweets articles from digital news sources such as newspapers and blogs, but also great ideas and concepts from regular people interested in natural gas. In the words of S&J, “We try our best to make the Twitter feed less about us and more about others, which is why we do more retweeting than anything else. Our Twitter feed is a tool for spreading good information, not for trying to convince people that we’re great.”
In addition to that refreshing Twitter policy, we follow @Steptoe_Johnson for their interactivity. In July, the handle held an energy webcast and encouraged followers to tweet in questions for the speaker using the hashtag #titlelitigation. In addition to receiving and answering questions via Twitter, the handle live-tweeted interesting points during the webcast.
Q&A with Steptoe & Johnson
We spoke with Andrew Fulton, Marketing Communications Specialist for Steptoe & Johnson, about his role in tweeting for the account.