Who tweets for WPX Energy?
Social media at WPX is managed in our External Affairs function. We lead WPX’s Twitter account, Facebook page, LinkedIn presence and YouTube channel. I launched our social media presence and have primary responsibility for it, with others in our group serving as a backup. We also have a social media governance board that represents 20 functions across WPX.
What role does Twitter have for @WPXEnergy?
Twitter serves as a means to engage our investor/business audience by frequently communicating investor-related content, including company and industry news. Our intent is to build reputation and audience, generate positive sentiment via tweets, mentions and re-tweets, and increase our number of followers.
What do you think is the most interesting aspect of @WPXEnergy?
We have recently commissioned a new documentary about hydraulic fracturing called Down Deep. It’s the fracking movie that simply must be seen because it presents the real facts on the process in a way that’s easy to understand. We also have a featured video of the week that provides our followers a sneak peek inside our company culture, executive leadership, operations, our talented people and our community involvement.
Don’t forget to tell others about the @DownDeepFilm. Help spread the truth about hydraulic fracturing and how it’s a key piece of America’s energy security. The goal is to educate, inform and set the record straight about one of the great technology marvels of our time. It’s worth a watch!