[vc_row animation=””][vc_column width=”1/1″][vc_column_text]This week, we want to share why we love to follow @MarcellusGas on Twitter and encourage our readers to follow them as well. @MarcellusGas is a handle derived from the Marcellus Shale Coalition (MSC), a 2008 start-up that works with exploration and production, and midstream and supply chain partners in the Appalachian Basin regarding American natural gas.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Why we love them:[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]We follow @MarcellusGas because they incorporate the tweets and opinions of other industry leaders including @energytomorrow, @energycitizens and @eiagov, just to name a few. As you scroll down their Twitter feed, you can see that @MarcellusGas creates their own content AND features knowledgeable, outside opinions. We think that this type of tweeting is key to a great follower pool, and the MSC handle is by no means short on followers.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]The name says it all! We follow plenty of great accounts that cover multiple industry trends and issues, but we really enjoy the deliberate and intentional Marcellus shale information that @MarcellusGas tweets out. The MSC handle makes finding Marcellus Shale news easy and convenient.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Following @MarcellusGas comes with multiple benefits, but the greatest perhaps is the immediate link to their blog. At Cabot Oil & Gas Corporation, we are just beginning to create and regulate blog content, so we look to @MarcellusGas for tips to drive traffic and gain readers. Their blog is easily searchable, readable and digestible and is linked in many of the Coalition’s tweets.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Q & A with @MarcellusGasQ. You have almost 6,000 followers. How did you get so many? [/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]@MarcellusGas has only been active in the Twittersphere for about two years now, and while we’ve made positive contributions in the social media space — helping to ensure fact-based information about American natural gas is available — we’re still relatively young. Our approach is simple and straightforward: Good, timely info equals followers.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Q. You tweet a lot of great articles and other resources. Where and how do you find your information? [/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]That’s top-secret, but here’s a hint: @MarcellusGas reads and pours over the daily news. Where would we be without Google? Knowing our audience allows us to tweet useful, thought-provoking #NatGas related information.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Q. What do you think is the most interesting facet of MSC’s Twitter presence? [/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Our success and growth has been entirely organic. Paying to promote Tweets is a useful tool, but it’s not something we’ve done to date, in spite of our success. Social media allows us to communicate in real-time with our followers. In today’s non-stop, 24-hour news cycle, Twitter uniquely allows users to “punch through” with a message to reach the masses efficiently and quickly.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Q. Anything else that you would like to add about natural gas, MSC or your Twitter account? [/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]True to form, we’ll keep it under 140 characters: For more information, visit MarcellusCoalition.Org and follow us at @MarcellusGas![/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Well, @MarcellusGas said it all. Be sure to tune in next week for another #FF feature and follow us on Twitter for #FF updates.[/vc_column_text][/vc_column][/vc_row]
#FF Feature: @MarcellusGas
Bill desRosiers
Raised in Highland Falls, New York, William desRosiers learned about responsible resource development, firsthand, as a part of his family's mining business. William received his B.S. in Management, B.A.in History and MBA from Misericordia University. He currently serves in External Affairs for Cabot Oil & Gas Corporation. His primary responsibilities include strengthening media relationships, managing company-run fundraising programs, building better community relations and representing Cabot every chance he has.