[vc_row animation=””][vc_column width=”1/2″]This week we want to feature an industry publication that has been around for over 100 years. This century old publication we are talking about is the Oil & Gas Journal. Since 1902 they have been supplying readers with international information relating anywhere from operations to statistics on markets and activity.[/vc_column][vc_column width=”1/2″][vc_single_image css_animation=”” image=”1953″ border_color=”” img_link_large=”” link=”http://cabotsusq.files.wordpress.com/2012/10/ogj.png” img_link_target=”_self” img_size=”full”][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]In December of 2010 the Oil & Gas Journal joined the Twitterverse under the handle @OGJOnline. The main reason for this move was simply to utilize the social media outlets that were available to them. They were trying to grow a bigger readership and reach for the already most widely read petroleum industry publication.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]@OGJOnline serves as a watchdog for the oil and gas industry. The Journal is well-respected for its reporting  and this standard is upheld on Twitter as well. @OGJOnline tweets regularly over a wide range of topics to keep their followers up to date with the latest news about the industry so they never miss a thing.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]We had the opportunity to talk with Steven Poruban, OGJ Senior Editor, who gave us a deeper look into the @OGJOnline account.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Who is the voice behind the @OGJOnline Twitter handle?[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]The voice(s) behind the @OGJOnline Twitter handle are the seasoned editors and experienced correspondents writing for Oil & Gas Journal.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]What is the most successful aspect of the @OGJOnline account?[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]The most successful aspect of the @OGJOnline Twitter account is its growing list of followers, particularly since the beginning of 2012, and the interaction that comes from such an engaging audience.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Is there anything you would do differently if you could?[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]In an ideal world, we would like to monitor the Twitter account 24 hr/day, but we typically tweet during business hours (in the Central Time Zone) and sometimes over weekends, as news breaks and develops.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]What is your strategy for deciding what to tweet about?[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]When deciding what to tweet about, we assess the pressing news stories of any given day, making sure that each news story is concisely and clearly written using OGJ’s authoritative voice.  OGJ’s span of coverage – exploration, development, drilling, production, processing, and transportation of oil and natural gas – is vast, and therefore, we try to get a good mix of stories each and every day.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Is there anything else you’d like to add about the Oil & Gas Journal or @OGJOnline?[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Don’t forget to connect with us on Facebook and LinkedIn![/vc_column_text][/vc_column][/vc_row]