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This week’s #FF focuses on Kratos Clean Energy, whom have recently began utilizing social media for their brand. I talked with Mike Bratter and he explained to me what Kratos Clean Energy is:
We specialize in providing high-quality long-term (or “project term”) on-site power for oil and gas field operations. We aim to primarily use energy sources that already exist within the production operations site, therefore reducing the need for truck trips, diesel storage and diesel spill mitigation.
Are you the only person that tweets? How did you decide to start tweeting?
Yes, just me. I appreciate the power and reach of social media. I haven’t used twitter for long but I’ve been very active on Facebook and I’ve been making the transition over. I know it has a role in our business and our general mission.
How long have you been tweeting?
We are very new to Twitter but we’ve gotten a positive response so far. I have a Google news feed; I decided to start sharing the interesting news I read on a daily basis and there’s been a solid response. There is such amazing work being done right now in the clean and renewable energy realm — I do not think the average person is aware of this.
In layman’s terms, can you briefly breakdown the process behind repurposing wellhead flare gas?
Our simple objective is to convert the waste gas into some other form of useful energy. The amount of gas, the consistency of the flow of gas, and the constituents in the gas provide the answers to part of the equation. We then look to see if on-site uses of power and clean gas are appropriate or if we should clean the gas and convert it into a different fuel type suitable for transportation over the road.
What role does Twitter have for Kratos Clean Energy?
On one end there is the obvious benefit of marketing and generating client leads. On the other side I would like to spend time getting your average person out there informed and EXCITED about innovations being used to recycle waste and generate power. For example — what if you knew Facebook was interested in powering their servers with biogas from dairy farm cows instead of diesel fuel? That’s cool.
While it’s obvious limiting emissions is great for the planet, can you explain the details why?
Reducing emissions in all forms should be the goal of all energy companies. Even a small amount of reduction at any location will benefit the planet. Reducing noxious emissions, toxic fumes, waste heat, methane, CO2, etc., all these things are damaging to the environment and to the atmosphere.
What do you think is the most interesting aspect of @KratosEnergy?
I try to tweet less mainstream news on clean and renewable energy; there’s a lot out there about wind and solar. My focus is on novel uses for electricity generated from natural gases in the oil and gas industry as well as natural gas and biogas uses for the technology industry. Most well-known tech companies also rely heavily on dirtier diesel generated power at their data centers. We hope to help them migrate to cleaner fuels or biogas in the next phase of our business.
Where can we go to learn more about Kratos Clean Energy?
Twitter, Facebook and our website.
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