[vc_row animation=””][vc_column width=”1/2″][vc_single_image css_animation=”” image=”1797″ border_color=”” img_link_large=”” link=”http://cabotsusq.files.wordpress.com/2012/10/itl-header-logo.png” img_link_target=”_self” img_size=”full”][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Our #FF this week, Inland Tarp & Liner (ITL), has been working for the last three decades to provide their customers with top quality liners. We’re taking a look at how this relative Twitter newcomer is now building a reputation online to match their decades of experience.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]ITL produces custom products for farmlands and ranches, athletic fields, buildings, trucks, fresh water impoundments, well pad sites and tank containments. Because of the array of industries they serve, they need to make sure they are effectively communicating with their customers and affiliates. One way they achieve this is through their Twitter handle, @InlandTarp.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Being relatively new to Twitter, ITL has already been making strategic plans for how to organize to their tweet and make them be as valuable as they can. They try to focus on brand recognition for their products and services as well as being an informed source of industry information for potential and current customers.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Lately, ITL has been tweeting about their products and services in relation to natural gas and Marcellus Shale. Their account is a great example of how using hashtags allows for targeting an audience  following those conversations.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]A tweet from September 30

Fact: No fluff here! Our 40X & 40XGL CWPE Liner offers cost, time, & labor savings for your #natgas & #oil operation! http://bit.ly/Tr76M6

We can appreciate a good hashtag – especially when it helps broaden your reach across Twitter to people you may not have touched otherwise.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Take a look at the Q & A we were able to have with the Senior Web Developer, Joel Martin about the @InlandTarp handle.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Who is the voice behind the @InlandTarp twitter account?[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]The voice behind the @InlandTarp handle is ITL’s Senior Web Developer, Joel Martin.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]How did you get started on twitter and how long have you been tweeting?[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]We have been on Twitter actively since August 2012. The idea initially behind ITL starting a twitter account was for us to have a voice in the social environment relating to the industries we serve. Information is so fast in today’s marketplace and it is one of ITL’s goal to promote a presence in Social Media that will allow us to connect with our customers, and at the same time, share important information that others in the field are sharing as well.[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/2″]What other social media tools are you using to get your message across to your audience?[/vc_column][vc_column width=”1/2″][vc_single_image css_animation=”” image=”1796″ border_color=”” img_link_large=”” link=”http://cabotsusq.files.wordpress.com/2012/10/bakken.jpg” img_link_target=”_self” img_size=”medium”][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]We currently have a Facebook page for our company however, we are focusing more of our efforts with our Twitter account currently.Anything else you would like to add about Inland Tarp & Liner, LLCT or @InlandTarp?[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]By following the @InlandTarp handle, you will get great information and links about our company, products and services; as well as get information covering the latest news and trends in the industries we serve.[/vc_column_text][/vc_column][/vc_row]