[vc_row animation=””][vc_column width=”1/1″][vc_column_text]In the 1950’s, carbon black, Cabot’s primary product, was in high demand in New Zealand. This demand was driven by the rapidly growing amount of families that owned cars. As explained in the country’s profile in the September, 1951 edition of The Flame, this growth meant big business for carbon black producers. The article on this country “down under” explains reasons behind the strong demand for carbon black in this country along with explaining what life there is like.
[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_single_image css_animation=”” image=”7169″ border_color=”” img_link_large=”” link=”https://wellsaidcabot.com/wp-content/uploads/2014/10/NZ-Map.jpg” img_link_target=”_self” img_size=”medium”][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_custom_heading text=”Then and Now” font_container=”tag:h3|font_size:30px|text_align:left|line_height:32px” google_fonts=”font_family:PT%20Sans%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]
Today, the freedom and stability of New Zealand’s economy is ranked #4 out of the 42 countries in the Asia-Pacific region in the Heritage Foundation’s 2014 Index of Economic Freedom. It is beaten only by Hong Kong, Singapore, and Australia’s economies when it comes to economic health. It is located about 1,200 miles from Australia and 6,500 from Panama.
[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]Back in 1951, New Zealand’s economy posed an interesting question to economists: Why did a country that primarily prospered because of agriculture require so much carbon black? At the time, the population of the tiny country was about 2,000,000 people and around 420,000 of them owned cars. While that doesn’t sound like a lot in 2014, at the time, only one other country in the world, the United States, had a higher ratio of cars per people. Thus, carbon black, a product which was used in almost every stage of car production, was a huge seller.
[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_single_image css_animation=”” image=”7170″ border_color=”” img_link_large=”” link=”https://wellsaidcabot.com/wp-content/uploads/2014/10/New-Car.jpg” img_link_target=”_self” img_size=”medium”][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_single_image css_animation=”” image=”7171″ border_color=”” img_link_large=”” link=”https://wellsaidcabot.com/wp-content/uploads/2014/10/new-car-2.jpg” img_link_target=”_self” img_size=”medium”][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_custom_heading text=”Life in New Zealand” font_container=”tag:h3|font_size:30px|text_align:left|line_height:32px” google_fonts=”font_family:PT%20Sans%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]
The Flame describes New Zealand as a country with “lush farm lands in the North and impenetrable rain forests in the south” with “excellent sailing in the harbours” for “yachtsmen” and “great mountain ranges that are only partly explored”. Today, New Zealand is still known for its natural beauty and way of life. The picture below shows a very modern tire and rubber factory situated between wide open land and beautiful hills. This factory, located in Wellington, is one of the many that would have taken Cabot carbon black and used it in their manufacturing processes.
[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_single_image css_animation=”” image=”7172″ border_color=”” img_link_large=”” link=”https://wellsaidcabot.com/wp-content/uploads/2014/10/factory.jpg” img_link_target=”_self” img_size=”medium”][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_custom_heading text=”Manufacturing” font_container=”tag:h3|font_size:30px|text_align:left|line_height:32px” google_fonts=”font_family:PT%20Sans%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]
New Zealand manufacturers made for good business partners at the time because demand for products with carbon black was much larger than the supply. In addition to this, New Zealand was going through a “rapid development of air transport across the Tasman and Pacific Oceans”. This, coupled with New Zealand’s good relationship with the United States, made it very easy for international trade to occur.
[/vc_column_text][/vc_column][/vc_row][vc_row animation=””][vc_column width=”1/1″][vc_column_text]To learn more about Cabot in other parts of the world, check out Cabot’s dealings in Argentina.[/vc_column_text][/vc_column][/vc_row]