If you remember a few weeks ago, George wrote that the industry needs to work smarter not harder to communicate with the public. Part of that includes making our readers aware of the ways they can connect and get information about Cabot. So today we are taking the opportunity as to why you should follow @CabotOG on Twitter.
Why you should follow @CabotOG
To put it simply: Twitter allows us to have more discussions and share more information. Well Said is a blog that targets releasing one post (maybe two if we’re busy) per day. It allows us to really go in-depth on topics and further explore news articles, community news, production numbers, and so on.
@CabotOG shares multiple things per day. And although you can link to longer articles via Twitter, it mostly focuses on the quantity of information. We share breaking news or updates about the company, but we also share news stories from around the Marcellus or natural gas industry. Plus, we can post pictures in real-time as events happen which is a really neat dynamic.
Another great reason is that Twitter allows us to react in real time and have conversations with others around the industry. In fact, it was through Twitter that we found @jjhillwood was sending out pictures of Cabot artwork which then led to an awesome blog post. We’re happy to take questions and provide insight to our operations or to just talk about the benefits of natural gas.
Why it doesn't matter if you have an account or not
But even if you don’t have an account or never considered getting one, you should still stop by and read what we’re tweeting out. Our timeline is unprotected which means that anyone can read it, even if you haven’t signed up for an account. For example, even though she doesn’t have an account, I know my mother routinely creeps on the @CabotOG and @britt_thomas accounts to read articles and see what we’re talking about. (Hi, Mom!)
Don't just stop at following @CabotOG
And there’s more to Twitter than just @CabotOG. You can find lots of supporters of natural gas – from individuals to trade groups to companies – who are chatting on Twitter. If you haven’t noticed, we highlight one of these accounts each Friday and give a brief overview of who they are and why they’re worth of following.