Today we would like to feature another person who helped make the picnic the success that it was and who will continue to help us publicize the picnic through her amazing video service, White Knight Productions. That person is Elin Barton, the CEO and President of the full service video production company. Elin started White Knight Productions in 2006 after moving to upstate New York from Los Angeles, Calif. She and her husband saw the need for a quality video production company in the area and were able to “jump in and create a niche for themselves.”
Elin took the time to answer some questions for us about her job at White Knight and her work with Cabot.
Q: How did you become involved in videography?I studied Communications at Cornell University with a focus on video because that was always my favorite thing. I love telling stories with a medium that is multi sensory. Once I finished college I was lucky enough to land jobs with some quality production companies and I even got to work on some feature films. All of that experience was invaluable and just reinforced for me that video production was what I really wanted to do when I grew up.Q: What type of videos do you make for Cabot? We make videos for Cabot that highlight some of the things they’ve done within the community, like the Christmas Festival and the Annual Community Picnic. We’ve made videos about the ways Cabot is improving the roads in Susquehanna County, their commitment to environmental stewardship and the development of the Community Match Fund for the Endless Mountains Health Systems. Sometimes Cabot comes to us with an idea or sometimes we pitch something we think would be interesting, but most of our work involves just going and listening to people tell their story. Q:What is your favorite part about working with Cabot?I love the Cabot people and the company culture, but I also love giving members of the community an opportunity to speak about Cabot and to hear their experiences. I think it’s accurate to say that 99 percent of the people we talk to have only good things to say, which is not what you usually see in the media. It’s gratifying to help to get out the positive stories because those stories truly represent the bulk of what’s going on in the community. Q: What did you most enjoy about this year’s Picnic? I was just so pleased to see thousands of community members come out to get educated and enjoy themselves. It was a great day of fun and goodwill – everyone seemed to really have a good time. Q: What do you like about the Susquehanna County Community and the people of the region?I don’t think I’ve ever met people who are as open and generous and nice as the folks I’ve met in Susquehanna County. We’ve experienced a lot of good old-fashioned Pennsylvania hospitality and I just love that. I think in some ways Susquehanna County is still like America must have been 50 years ago. Our society as a whole has changed, but you can still get invited in for fresh pie at many homes in Susquehanna County, which I think is just wonderful.